Labour & Public Policy Seminar: Lars Gårn Hansen, University of Copenhagen & Kjetil Telle, The Norwegian Institute of Public Health
Titles: Incentives to move power consumption // Travel distance to the general practitioner. Do patients move closer to the services when starting to use them?
Info about event
Time
Location
Fuglesangs Allé 4, 8210 Aarhus V, Building 2632(L), Room 242
Professor Lars Gårn Hansen - Incentives to move power consumption
Abstract
Firms, utilities and authorities often appeal to prosocial motives when marketing products or trying to persuade the public to change behavior. We analyze a direct E-mail field experiment in Denmark implemented by an electric power company that randomized appeals to different incentives, advertising content and a priming mail. We compare the effect of appealing to monetary motives, pro-social motives and a combination of the two when inducing electricity customers to provide flexibility in their power demand. We find that appealing to pro-social motivation generates participation and subsequent activity but at lower levels than appealing to monetary motivation. We find that adding a pro-social appeal to monetary motivation reduces participation but increases program activity of those who participate.
Director of Health Services Research Kjetil Telle - Travel distance to the general practitioner. Do patients move closer to the services when starting to use them?