Ana Alina Tudoran

Staff portrait: Ana Alina Tudoran

Ana Alina Tudoran is associate professor at the Department and is member of the Accounting and Managerial Economics Section.

How long have you been employed at the Department of Economics and Business Economics? 
Since May 2015. Previously, I have been employed at the Department of Management since March 2010.

What is your background?
I am associate professor in the area of Consumer Behaviour with expertise on multivariate statistics and research methodology in consumer studies. I obtained my PhD degree in Economics and Consumer Behaviour in 2009 from University of A Coruña, located in Galicia County in the North-West of Spain. I have a bachelor and master degree in Finance and Economics Policies from West University of Timisoara, Romania.

What are your main areas of research? 
I do research in the area of modelling and predicting consumers’ and firms’ behaviour. Most of my papers are about measuring and explaining consumers’ satisfaction with products and services, as well as methods for predicting their behaviour. I use graphical modeling techniques such as Structural Equation Modelling and Probabilistic Graphical Models (as an active research).

What research projects are you working on at the moment? 
I am working with online consumer data (numerical and textual) analysing factors impacting consumer online behaviour and e-commerce performance. I collaborate in a small project with Jyske Bank on developing predictive models of customers default on credit loans. With a group of researchers from AU headed by Professor Liisa Lähteenmäki, I participate in a cross-disciplinary EU project (MooDFood) focused on strategies for the effective prevention of depression in EU citizens. Depression is a major social problem, so in our work package we look to develop explanatory models of depression symptoms based on data about consumer meal patterns and habits.

What are you involved in teaching-wise at the moment? 
I teach business statistics for undergraduates in the fall semester and directed graphical models (i.e. Bayesian Networks) for MSc students in Business Intelligence in the spring semester.

Are you planning to take part in any conferences or the like abroad in the near future?
Not in the near future. I plan to take part at the Nordic Retail and Wholesale Conference (5th Edition) that will take place in November in Aarhus.

Are you cooperating with researchers from other departments at AU at the moment?
I collaborate with researchers from the MAPP Centre where the focus is on research on value creation for consumers particularly in the food sector. MAPP is regarded as a world-class centre of excellence on consumer science in the food area.

What do you do when you are not at work? 
Taking care of my son Alexander (2 years old) and equally of my spouse Juan;), learning Danish, and in my relaxing time, painting or burning the midnight oil with some article.

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